This story is from November 16, 2014

Gujarati audiences are divided: Barkat Wadhwania

Barkat Wadhwania talks about Bey Yaar
Gujarati audiences are divided: Barkat Wadhwania
Director Barkat Wadhwania whose recent film Prem Rog did well amongst the rural audiences talks about the success of Bey Yaar.
Barkat Wadhwania is one of the leading directors from the current lot in the gujarati film industry. He has been making Gujarati films for about a decade now and recently even launched his son Nadeem with a film. For someone who has been making Gujarati films for so long, does the massive success of a Gujarati film like Bey Yaar come as a surprise.
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He says, "The Gujarati audiences are very divided when it comes to watching the kidn of regional films that they do. And the divide is extremely defined. The audience for the kind of films I make is very different from the audience that goes for films like Bey Yaar. I am extremely happy that Gujarati cinema is getting noticed world over. What I make is for the rural audience." So what is it that pulls the viewers to the two different kind of films? "If you ask me as a filmmaker, I would say relatability is the trigger. Like urban audiences could relate to the kind of language and the terminology used in the Gujarati films of today, the audience I make films for relates to and identifies with the characters I show them. It is a simple equation."
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